Online Advertising Part 2

Adwords Search Advertising:

Adwords Search ads are text-based ads that display on search engine results page. These ads are linked to specific keyword searches.  Multiple text ads can be employed per ad campaign in order to determine which ads are most effective. There are not additional costs for the use of multiple ads. RESH utilizes Google’s resources in addition to our own to determine which keywords to focus. RESH regularly checks the campaign to see which words are producing results and to eliminate any words that are not effective.

Display Network Advertising:

Display Network ads are image or video ads that are shown across Google’s network of website partners. Google’s network reaches 92% of Internet users. RESH can target which sites the ads are featured on based on topical content, interest groups and demographics of viewers.

Multiple ads can be employed per ad campaign in order to determine which ads are most effective. There are not additional costs for the use of multiple ads.  Display ads are created in several sizes to accommodate any available ad space on both home and mobile devices.