This is part one in a series about Online Advertising opportunities and how this relatively new area can provide great opportunity for small businesses looking to increase their presence in the market.
Online advertising provides an avenue to reach a targeted audience on the Internet through search and display networks. There are several different forms of advertising that can be used separately or in conjunction with each other depending on the nature of the campaign.
RESH has partnered with Google to become part of their “Google Engage” system. This program gives us access to a Google advertising specialist who provides a third party review of our campaign set up.
Online advertising can be targeted in several ways to reach a specific audience including:
- Location Targeting
o Limiting the ad displays to location through state, city, zip code, or radius based targeting.
- Demographics Targeting
o Targeting based on gender and age
- Interest Based Targeting
o Targeting based on website interests and topics
- Contextual Targeting
o Targeting based on specific keywords
- Placement Targeting
o Choosing specific websites to display the ads
Ads can be specified to run at certain dates and times and on mobile devices. Ads can be placed “above-the-fold” only or at the top of the website page before it requires scrolling.