Wednesday, July 24, 2013

Online Advertising Part 1

This is part one in a series about Online Advertising opportunities and how this relatively new area can provide great opportunity for small businesses looking to increase their presence in the market.


Online advertising provides an avenue to reach a targeted audience on the Internet through search and display networks.  There are several different forms of advertising that can be used separately or in conjunction with each other depending on the nature of the campaign.

RESH has partnered with Google to become part of their “Google Engage” system. This program gives us access to a Google advertising specialist who provides a third party review of our campaign set up.


Online advertising can be targeted in several ways to reach a specific audience including:
-       Location Targeting
o      Limiting the ad displays to location through state, city, zip code, or radius based targeting.
-       Demographics Targeting
o      Targeting based on gender and age
-       Interest Based Targeting
o      Targeting based on website interests and topics
-       Contextual Targeting
o      Targeting based on specific keywords
-       Placement Targeting
o      Choosing specific websites to display the ads

Ads can be specified to run at certain dates and times and on mobile devices.  Ads can be placed “above-the-fold” only or at the top of the website page before it requires scrolling.  

In our next segment we'll talk about the various types of Online Advertising and how they differ from one another.

Monday, July 15, 2013

South Carolina Economic Indicators Continue to Rise

According to a report by the South Carolina Department of Commerce, the leading economic indicators in South Carolina increased for the 4th month in a row.

The combination of an increase in new-home construction and a drop in unemployment claims contributed to the leading index numbers.

Below are some relevant statistics that attribute to these positive numbers.
  • Residential construction permits rose 26.3% in May compared with April.
  • The median sales price for a single-family home rose by 5.6% in May
  • The overall volume of home sales in May rose 21% compared to the same time last year.
For a look at the overall economic indicators in the report visit the Charleston Regional Business Journal HERE.