Friday, December 21, 2012

News Release - IBS 2013

RESH Marketing Consultants, Inc.
22 Surrey Court, Columbia, SC 29212
(803) 798-0009   fax: (803) 798-3413  e-mail:
For Immediate Release                 For More Information, contact:
December 21, 2012                     Theresa Taylor, RESH Marketing   


As a component of their pre-convention educational offerings, the National Association of Home Builders has selected Hal Von Nessen, an IRM Fellow and Master in Residential Marketing (MIRM), to conduct the IRM II program, Marketing Strategies, Plans and Budgets at the International Builders Show (IBS). Mr. Von Nessen has been selected and will be recognized as the 2012 Sales and Marketing Educator of the Year during the convention.

The IRM II program is one component of the requirements to complete the MIRM professional designation administered by the Institute of Residential Marketing. Designed for builders, developers and other industry professionals, this course provides strategies to maximize results from marketing dollars. With optimum product, placement, pricing and promotional tactics, marketing priorities can be identified and appropriate objectives established.

The course will help attendees: 
• Establish key relationships among company strategy, finance and marketing 
• Define levels of marketing detail from promotion through company strategy 
• Apply the relationships of vision, value and volume to company strategy 
• Understand major marketing strategies and their impact on the organization 
• Quantify the relationship of place, product, price and promotion on strategy 
• Identify the financial results of marketing decisions 
• Distinguish the challenges of growth to marketing management 
• Identify a system of reports with which to control marketing management

Completion of the course results in 12.0 hours of continuing education that can be applied to the, MIRM, CMP, CSP, Master CSP, CAPS, CGA, CGB, CGR, GMB designations.

For more information contact the NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at

A member of the faculty of the National Association of Home Builder’s Institute of Residential Marketing (IRM), Hal Von Nessen is a member of the editorial team revising the MIRM certification curriculum. He is a principal instructor for and teaches IRM I, II, III and IV throughout the country. He has served as a Trustee of both The National Sales and Marketing Council and The Institute of Residential Marketing serving as Education Committee Chairman for 2005. He served as IRM President in 2007. He is the principal writer of the IRM III course, Lifestyle Merchandising, Advertising and Promotion Strategies.

He has been recognized with the Trina Ripley Excellence in Education Award for 2004 by the Institute of Residential Marketing, inducted into the South Carolina Housing Hall of Fame in July of 2010, received the prestigious Bill Molster Award for service to the NAHB's National Sales and Marketing Council at the 2011 International Business Show, and was selected as a Fellow of the Institute of Residential Marketing in 2012.

Wednesday, December 19, 2012

Economic Outlook 2013

Dr. Joey Von Nessen and Dr. Doug Woodward, research economists with the University of South Carolina, presented the 2013 Economic Outlook last week.

They expect gradual and stable growth in South Carolina should a resolution be found to avoid the fiscal cliff. Job growth is predicted to increase by 1.2 percent in 2013.

Manufacturing has been a major source of growth for the State but other industries are improving, including the much battered housing industry.

"Residential construction turned a corner in 2012,” Von Nessen said. “Sales activity is up and house prices are rising again, which suggests a better year for housing ahead.” Von Nessen.  He expects housing to continue its increase in 2013.

To learn more about the full outlook view the video below or visit USC's analysis HERE

Thursday, December 13, 2012

Here are the survey results from our 3rd Quarter 2012 RESH Report.  If you would like to participate in this monthly survey please email