Friday, August 30, 2013

Housing and Labor Day


As hard as it is to believe, it's Labor Day weekend – the unofficial end to summer.

This Labor Day, AAA is predicting that 34.1 million Americans will hit the road and travel at least 50 miles this weekend, making it the busiest Labor Day in the last four years.

Part of the reason for this increase in travel is actually – housing.

According to the AAA study, consumer confidence is increasing as their home value increase. With the improvement in the housing market, consumers feel that their largest asset, their home, is more valuable. This increase in confidence leads to more spending and this weekend – more travel. 

This is just another piece of evidence that points to the importance of the housing market in our overall economic recovery.

Will you be traveling this Labor Day?

Friday, August 16, 2013

Housing Industry Improving

According to a report by the South Carolina Realtors based on July 2013 figures, sales across the state of South Carolina increased by 21%. Home prices increased by 5% to a median price of $163,063.

The number of available homes and standing inventory has dropped to a 9 month supply of single family homes and 9.5 month supply of condos. A six month supply of homes is considered normal.

As the economy improves and consumer confidence increases home sales continue to rise. This bodes well for the future of the SC economy and housing industry.

Friday, August 2, 2013

Online Advertising Part 2


Adwords Search Advertising:

Adwords Search ads are text-based ads that display on search engine results page. These ads are linked to specific keyword searches.  Multiple text ads can be employed per ad campaign in order to determine which ads are most effective. There are not additional costs for the use of multiple ads. RESH utilizes Google’s resources in addition to our own to determine which keywords to focus. RESH regularly checks the campaign to see which words are producing results and to eliminate any words that are not effective.

Display Network Advertising:

Display Network ads are image or video ads that are shown across Google’s network of website partners. Google’s network reaches 92% of Internet users. RESH can target which sites the ads are featured on based on topical content, interest groups and demographics of viewers.

Multiple ads can be employed per ad campaign in order to determine which ads are most effective. There are not additional costs for the use of multiple ads.  Display ads are created in several sizes to accommodate any available ad space on both home and mobile devices.