Economic Growth for South Carolina

RESH Marketing's Dr. Joseph Von Nessen spoke at the Darla Moore School of Business' Annual Economic Conference.  His report shows an anticipated increase in economic growth across the state.

“South Carolina’s economy is growing at a healthy pace, and we expect the state to continue to build on this momentum in 2017,” Von Nessen said.

For the full report see the article at the link below covered by SCBizNews.

Economic Conference

Video Promotion

Consumers interact with media in new and different ways. It's important for businesses to recognize these changing trends and adjust their marketing practices accordingly.

Video marketing should be an integral part of any advertising and marketing plan.  Video isn't just for television anymore.  Video clips are used on Facebook, online advertising, YouTube and your own business website.

How your video is produced and the content it includes reflects on the professionalism and message of your company. It's important to use the short amount of video time available to deliver a quick and relevant message as effectively as possible.

RESH Marketing can help.  We can create, produce, edit and distribute your marketing videos.  Click on the link below for a sample of our work.

To find out more or receive an estimate for your own video contact Mike Dominick at Mike@RESH.com

Sample video https://youtu.be/5MeaDjhGbBs

Importance of Web Design

Your website is the greatest source of marketing and advertising information for your business.  Does it reflect the company you know yourself to be? Does it show off your professionalism? Creativity? Areas of specialization or employees?  Every website is different because every business is different.

In today’s world websites need to be designed not only for traditional computers but for tablets and mobile devices.  How your website looks on a phone is much different from how it will look on a laptop.

Other important pieces to consider when designing a website are common web visitor traffic patterns, relevant content, clean and crisp images, links to other pages within the site and user friendly navigation.

RESH Marketing can build a unique website tailored specifically to your business and your needs.  View a sample of our past work at www.resh.com or call 803.798.0009 to get started!

High Tech Homebuying

Buying a new home has gone high tech! With your handy smartphone you can find tons of information that will help your home buying process.  Make sure to download these apps before you go shopping!

1. Home Search Apps

Home search apps like Zillow and Realtor.com provide up to date real estate information such as price, square footage, location and home description.  You can specifically look for new homes to make your search even easier.

2. Dwellr

Dwellr is an app that lets you know about the neighborhood your potential home is located in. Using Census data you can find out some demographic information about the community around you.

3. GreatSchools

Learn about the schools your home is zoned for with this helpful education app. Schools are rated and compare to other schools in the area.

4. Houzz

Interested in how to outfit your new home? Find decor ideas on this helpful app full of images of interior and exterior dream homes.

5. Mortgage Calculator by Quicken Loans

Time to run the numbers? Use the mortgage calculator app to calculate monthly payment, estimate your interest rate and down payment.

Digital Advertising

Spending on digital ads rose to over $59 billion in 2015, a 20% increase from the year prior, according to a report by PricewaterhouseCoopers  These latest figures mean six consecutive years of growth for the digital advertising market.  The increase in mobile device usage has only fueled the demand for digital advertising and advertisers are finding it to be an integral part of their overall marketing strategy.

RESH Marketing offers a comprehensive digital advertising program available across all platforms and devices.  Ads are targeted using behavioral, demographic, contextual and search parameters.  In addition to reaching new ad viewers, this program targets previous website visitors and competitive website visitors.

For more information on how you can reap the benefits of digital advertising contact Mike@resh.com today.

Breakeven Horizon

Renting vs. buying - a dilemma for many interested in entering the housing market for the first time.  Zillow has compiled an index that calculates how long a person would need to live in a purchased home before buying it would make more financial sense than renting.  For people planning on staying in the same location for a few years - this is an important figure to understand.

According to the Zillow report, living in a home for at least 1.9 years would make it more financially advantageous to buy rather than rent. This number, the "Breakeven Horizon" of 1.9 years has remained unchanged since the end of 2014.

Out of the top 35 housing markets in the country - the longest Breakeven Horizon is 4.5 years in Washington D.C. and the shortest is 1.3 years in Dallas, Texas.

To read the full report and understand more about the Breakeven Horizon visit HERE

Upstate Receives Good Economic News

Dr. Joseph Von Nessen spoke to over 100 members and guests of the Western Upstate Association of Realtors on March 17th, providing and outlook on the South Carolina economy for 2016.

"If you liked 2015, you'll really like 2016," said Von Nessen.

Von Nessen shared information on the uniqueness of the South Carolina economy and it's increasing momentum.

For more information read coverage of the event by the Anderson Independent Mail HERE

Join Us This Thursday!

Join the Western Upstate Association of REALTORS this Thursday, March 17th for their quarterly meeting. Special guest Dr. Joseph Von Nessen will be giving a forecast of the 2016 housing market.

The forecast will cover:

• Recent statewide economic trends, regional growth patterns, and national statistics that impact South Carolina.
• South Carolina’s economic forecast for 2016 along with an assessment of the state's strengths and weaknesses.
• A review and forecast of the housing market in South Carolina
• Important indicators to be watching throughout the year as well as potential threats that may change the current outlook.

The meeting will be at Tucker's Restaurant on Clemson Blvd in Anderson from 11:45 a.m. - 1:00 p.m.

If you would like to attend click HERE

Preparing for Tomorrow's Workforce

The future of South Carolina's economic growth depends on having an educated and trained workforce prepared to fill the positions that new industry brings to the state.  The University of South Carolina conducted a study on where current gaps are in the workforce and where they will be in 20 years.

According to Dr. Joseph Von Nessen, “Cluster development and a diverse economy are important components in helping to bring good jobs to South Carolina, and identifying any existing mismatch between the educational requirements of these jobs and the current educational profile of the workforce is a necessary first step towards ensuring that South Carolinians are equipped with the necessary skill sets for these jobs."

To read the full article visit the link below.

Filling the Gaps

Interview with Dr. Joey Von Nessen

Dr. Joey Von Nessen was a guest on ETV and discussed the 2016 Economic Outlook for South Carolina. Visit the website below to listen to the whole interview.

Click HERE to listen

Mark Your Calendars!

It's time for the annual Carolina Classic Home and Garden Show.

This is the 50th anniversary for the show which features builders and home exhibitors of all kinds. The dates for this year's show are March 11-13.

Here's what you need to know!

What:

The 50th annual Carolina Classic Home & Garden Show

                Hosted by the Building Industry Association of Central South Carolina

                Presented by Clyde Nettles

 

See over 200 exhibitors with products and services for your home and garden.

 

Educational Seminars offered daily. 

 

Register to win prizes from exhibitors. 

 

When:

   Friday, March 11        11:00 a.m. to 8:00 p.m.

       >> Friday is Seniors Day. Guests age 62 and up enter free. Senior Expo from 11 a.m. to 4 p.m.

 

   Saturday, March 12   10:00 a.m. to 7:00 p.m.

  

   Sunday, March 13      11:00 a.m. to 6:00 p.m.

 

Admission:

  > Admission is $5 per person at the gate

    > Kids 14 and under enter free every day

    > Ages 62 and older enter free on Friday, March 11

    > Military Discount (with valid I.D.) every day

 

Where:

Three buildings and outdoor areas of the SC State Fairgrounds in Columbia, SC.  

 

For more information visit the BIA website - HERE

Limited budget? You can still reach your audience!

Think your limited budget is keeping you from reaching more customers? Think again!

With pay-per-click advertising you can reach your target audience without breaking the bank.

Pay-per-click advertising allows you to target customers online based on demographics, geography and past website usage.

The great news? You only pay for ads that result in clicks - more traffic to your website!  Your ad may show thousands of times without you paying for viewers who aren't really interested.

Pay-per-click is easy to set up and can be stopped at any time.  To start your advertising campaign contact mike@resh.com.

South Carolina economy doing well. Strong broad-based, statewide expansion expected in 2016.

Home sales in the Charleston region are expected to remain strong in 2016, but growing at a slower pace than last year according to economist Dr. Joey Von Nessen, who delivered his outlook to a gathering of the Charleston Trident Association of Realtors on January 12th at Trident Technical College.

“2015 was another good year of solid growth,” he said. “We expect that to continue. South Carolina is doing well, and we are in a strong position going into 2016. Our expansion is strong, broad-based and statewide.”

Read the full article here.

JOSEPH VON NESSEN, Phd, TO PRESENT AT ASSA CONFERENCE IN SAN FRANCISCO

Dr. Joseph Von Nessen is presenting a research paper examining the effect of school quality on housing prices at the annual conference of the Allied Social Science Associations, which includes the American Real Estate and Urban Economics Association. The paper being presented used a specific statistical method to test the degree to which certain school quality measures are capitalized into housing prices in the Charleston, SC market and can be adapted to determine the effect most housing variables have on prices. 

Specifically, during the housing boom years (2001-2007) when the No Child Left Behind (NCLB) legislation was in place, were homebuyers willing to pay a premium for houses zoned for high schools that received a "passing" NCLB rating - known as "adequate yearly progress?" The findings indicate that the answer is yes, and that the price premium was as high as 5%. 

This result represents a specific application of a more general modeling technique methodology to quantify how potential homebuyers value a wide variety of non-traded housing amenities (e.g., school quality, proximity to downtown, sidewalks, homeowner's associations, etc…). The process can be used by builders and developers to aid in a cost/benefit analysis when looking to decide on which features are most important to their potential customers.