Thursday, January 24, 2013

Thank you!

Thank you to everyone who attended the awards ceremony this past week at the International Builders Show!

Hal Von Nessen accepting the award for 2012 Sales and Marketing Educator of the Year

Thursday, January 17, 2013

One of our own!

Hal Von Nessen, IRM Fellow, Named 2012 Sales and Marketing Educator of the Year By NAHB

Jan 16, 2013

WASHINGTON, DC - January 16, 2013 -Institute of Residential Marketing Fellow Hal Von Nessen has been named the 2012 Sales and Marketing Educator of the Year by the National Association of Home Builders (NAHB) in recognition of his successful efforts to educate builders and other industry professionals about new home sales and marketing. Based in Columbia, S.C., Von Nessen has been involved in new home sales and marketing for more than three decades.
In 1979, Von Nessen founded RESH Marketing Consultants, a full-service advertising and marketing firm that has served builders and developers as well as tourism and other industries.  Prior to starting his own company, Von Nessen enjoyed a successful career in radio and television broadcasting.
Von Nessen has been actively involved in NAHB, serving on the boards for the National Sales and Marketing Council and the Institute of Residential Marketing (IRM). He was a founding member of the Columbia Sales and Marketing Council. Von Nessen has won numerous local, state and national awards, including NAHB’s prestigious Trina Ripley Award for Excellence in Education and the Bill Molster Award. He holds the Certified Aging-in-Place Specialist (CAPS), Certified New Home Marketing Professional (CMP) and Master in Residential Marketing (MIRM) designations and, in 2011, was honored as an IRM Fellow for his long-standing contributions to the Institute.
In addition, Von Nessen has been a staunch advocate for NAHB education. As an NAHB approved instructor for 16 courses, Von Nessen has taught hundreds of classes on a wide range of sales and marketing topics. He also contributed to and authored several IRM courses. Von Nessen also has been a presenter at the International Builders’ Show as well as local, state and national trade shows.
“Hal is a legendary instructor and is directly responsible for helping hundreds of students to become MIRMs or earn other IRM designation,” said Brian Flook, CMP, MIRM, chairman for the IRM Board of Governors and a marketing professional in Hagerstown, Md. “After taking one of his classes, these sales and marketing specialists are motivated to reach the next stage in their professional development.”
“New home sales and marketing is constantly evolving, but Hal stays on top of emerging trends and has helped NAHB’s designations remain relevant,” said Gaye Orr, CMP, MIRM, chair of the NAHB Education Committee and a sales and marketing professional from Raleigh, N.C. “Hal is widely respected and his students, peers and others in the building industry have benefited from his knowledge and professionalism.”
Von Nessen and other leading industry professionals will be recognized at the 2013 International Builders’ Show on Jan. 21 in Las Vegas. For information about all NAHB educational designations, visit

About NAHB
The National Association of Home Builders is a Washington-based trade association representing more than 140,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB's builder members will construct about 80 percent of the new housing units projected for this year.Follow us on Twitter at