News Release - IBS 2013

NEWS RELEASE
RESH Marketing Consultants, Inc.
22 Surrey Court, Columbia, SC 29212
(803) 798-0009   fax: (803) 798-3413  e-mail: info@resh.com
For Immediate Release                 For More Information, contact:
December 21, 2012                     Theresa Taylor, RESH Marketing   

HAL VON NESSEN SELECTED TO PRESENT MARKETING STRATEGIES, PLANS AND BUDGETS (IRM II) AT THE 2013 INTERNATIONAL BUILDERS SHOW IN LAS VEGAS, JANUARY 18-19, 2013.

As a component of their pre-convention educational offerings, the National Association of Home Builders has selected Hal Von Nessen, an IRM Fellow and Master in Residential Marketing (MIRM), to conduct the IRM II program, Marketing Strategies, Plans and Budgets at the International Builders Show (IBS). Mr. Von Nessen has been selected and will be recognized as the 2012 Sales and Marketing Educator of the Year during the convention.

The IRM II program is one component of the requirements to complete the MIRM professional designation administered by the Institute of Residential Marketing. Designed for builders, developers and other industry professionals, this course provides strategies to maximize results from marketing dollars. With optimum product, placement, pricing and promotional tactics, marketing priorities can be identified and appropriate objectives established.

The course will help attendees: 
 
• Establish key relationships among company strategy, finance and marketing 
 
• Define levels of marketing detail from promotion through company strategy 
 
• Apply the relationships of vision, value and volume to company strategy 
 
• Understand major marketing strategies and their impact on the organization 
 
• Quantify the relationship of place, product, price and promotion on strategy 
 
• Identify the financial results of marketing decisions 
 
• Distinguish the challenges of growth to marketing management 
 
• Identify a system of reports with which to control marketing management

Completion of the course results in 12.0 hours of continuing education that can be applied to the, MIRM, CMP, CSP, Master CSP, CAPS, CGA, CGB, CGR, GMB designations.

For more information contact the NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at designations@nahb.org

A member of the faculty of the National Association of Home Builder’s Institute of Residential Marketing (IRM), Hal Von Nessen is a member of the editorial team revising the MIRM certification curriculum. He is a principal instructor for and teaches IRM I, II, III and IV throughout the country. He has served as a Trustee of both The National Sales and Marketing Council and The Institute of Residential Marketing serving as Education Committee Chairman for 2005. He served as IRM President in 2007. He is the principal writer of the IRM III course, Lifestyle Merchandising, Advertising and Promotion Strategies.

He has been recognized with the Trina Ripley Excellence in Education Award for 2004 by the Institute of Residential Marketing, inducted into the South Carolina Housing Hall of Fame in July of 2010, received the prestigious Bill Molster Award for service to the NAHB's National Sales and Marketing Council at the 2011 International Business Show, and was selected as a Fellow of the Institute of Residential Marketing in 2012.

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Economic Outlook 2013

Dr. Joey Von Nessen and Dr. Doug Woodward, research economists with the University of South Carolina, presented the 2013 Economic Outlook last week.

They expect gradual and stable growth in South Carolina should a resolution be found to avoid the fiscal cliff. Job growth is predicted to increase by 1.2 percent in 2013.

Manufacturing has been a major source of growth for the State but other industries are improving, including the much battered housing industry.

"Residential construction turned a corner in 2012,” Von Nessen said. “Sales activity is up and house prices are rising again, which suggests a better year for housing ahead.” Von Nessen.  He expects housing to continue its increase in 2013.

To learn more about the full outlook view the video below or visit USC's analysis HERE

Here are the survey results from our 3rd Quarter 2012 RESH Report.  If you would like to participate in this monthly survey please email admin@resh.com.

More Positive News for Housing!

The Wall Street Journal highlighted the continued growth of the housing industry in an article yesterday.

According to their analysis of the Federal Reserve's latest report, some markets are seeing a decrease in the amount of housing inventory and an increase in home values.

See the full report here.

Last Weekend for the Tour of Homes!

Don't miss out on this amazing opportunity to see Columbia's largest open house of new homes!

This Saturday and Sunday are the last days of the 2012 Tour of Homes.

Tour hours are Saturday 11am-6pm and Sunday 1pm to 6pm.

Free plan books are available at all area Russell & Jeffcoat offices or online at ColumbiaBuilders.com.

Tour of Homes Starts this Weekend!

The 2012 Tour of Homes starts this weekend, September 15th and 16th and runs each Saturday and Sunday through the end of the month.

Come see Columbia's largest open house of new homes for sale.

Hours are Saturday 11am-6pm and Sunday 1pm to 6pm.

Featured Communities are:

The Park
Saluda River Club
Lake Carolina
Woodcreek Farms
Hunters Run

Find out more at ColumbiaBuilders.com

2nd Quarter 2012 Survey Results

The following results are from our monthly Housing Market Survey of members of the housing industry. If you wish to become part of this survey group please send an email to admin@resh.com.

Updated Survey Results

The following results are from our monthly Housing Market Survey of members of the housing industry. If you wish to become part of this survey group please send an email to admin@resh.com.

List of Improving Housing Markets Expands in April

The list of housing markets showing measurable improvement expanded slightly to include 101 metropolitan areas in April, according to the National Association of Home Builders/First American Improving Markets Index (IMI), released today. Thirty-five states (including the District of Columbia) are now represented by at least one market on the list.

The index identifies metropolitan areas that have shown improvement from their respective troughs in housing permits, employment and house prices for at least six consecutive months. The 101 markets on the April IMI represent a net gain of two from March, with 13 metros being added and 11 markets slipping from the list while 88 markets retained their places on it. Among the new entrants, areas as diverse as Rome, Ga.; Coeur d’Alene, Idaho; Greenville, N.C.; Brownsville, Texas; St. George, Utah; and Huntington, W.Va., are now represented on the IMI.

“While housing markets across the country continue to struggle under the weight of overly tight lending conditions and other challenges, the April IMI indicates that at least 101 individual metros are showing measurable and consistent signs that they are headed in the right direction,” said NAHB Chairman Barry Rutenberg. “A total of 35 states are now represented on the list, with 10 states having four or more entries. This positive news is in line with what our builder members have observed regarding firming conditions and improved buyer interest in certain locations.”

“After five consecutive months of gains, the IMI recently began to plateau, with many markets holding steady and a few experiencing the ups-and-downs that are typical in a choppy recovery,” observed NAHB Chief Economist David Crowe. “The IMI is designed to highlight markets that are showing consistent improvement, and those markets that have registered the smallest gains are more susceptible to dropping off the list due to a minor setback in prices, permits or employment,” he explained. At the same time, “as stronger markets approach stability, it will get harder for them to keep charting improvement, which will also limit the expansion of the IMI.”  

“The fact that the number and geographic distribution of improving housing markets continued to expand beyond the 100 mark in April bodes well for the start of the spring home buying season, and should be an encouraging sign for those who are considering a home purchase,” added Kurt Pfotenhauer, vice chairman of First American Title Insurance Company.

The IMI is designed to track housing markets throughout the country that are showing signs of improving economic health. The index measures three sets of independent monthly data to get a mark on the top improving Metropolitan Statistical Areas. The three indicators that are analyzed are employment growth from the Bureau of Labor Statistics, house price appreciation from Freddie Mac, and single-family housing permit growth from the U.S. Census Bureau. NAHB uses the latest available data from these sources to generate a list of improving markets. A metropolitan area must see improvement in all three areas for at least six months following their respective troughs before being included on the improving markets list.

A complete list of all 101 metropolitan areas currently on the IMI, and separate breakouts of metros newly added to or dropped from the list in April, is available at: www.nahb.org/imi.

Editor’s Note: The NAHB/First American Improving Markets Index (IMI) is usually released on the fourth business day of each month at 10:00 a.m., ET, unless that day falls on a Friday – in which case, the index will be released on the following Monday. A full calendar of future release dates can be found at www.nahb.org/imi.

Promising Signs

The housing market in South Carolina continues to show promising signs of recovery as highlighted in this article in the Greenville News.

Click Here

In South Carolina, announcements of new jobs and companies relocating to the state have encouraged growth and confidence with home builders.

Senior's Expo at the Home Show This Weekend!

Friday kicks off the beginning of the 46th Annual Home and Garden Show at the State Fairgrounds. This year's show features a special Senior's Expo and free admission for guests 62 and older. 

 

The Senior's Expo highlights exhibitors and seminars geared specifically to the concerns of aging adults. 

 

Seminars include:

• "Non-medical, At Home Care... What to look for, What to expect," by DayBreak Adult Care Service

• "Women Really Are from Venus," a talk about women and heart disease by Brook Health Care, LLC.

• "Homes for a lifetime; Livable space for all ages," by Tim Kehoe of Kehoe Constructors. 

• "Home Care," by Comfort Keepers

• "How to Choose an In-home Care Agency," by BrightStar  

• "Myths and Magic of Reverse Mortgages" by Larry Reed of MetLife Reverse 

In addition to these seminars, the expo will feature exhibitors with Senior specific services and products.

The Senior's Expo is in addition to the over 250 home, garden, and remodeling exhibits and free educational seminars that will be taking place at the show all weekend.

The show runs from Friday to Sunday. Admission is $6 at the gate. Children 14 and under are free. Free admission with a valid military ID all weekend.

For more information visit ColumbiaBuilders.com.

Pro-Housing Candidate Yet to Emerge in South Carolina

As the primary season officially begins, the economy remains an area of top concern for potential voters.  According to a survey conducted by RESH Marketing, there is an opportunity for a “pro-housing” candidate to capture the favor of voters who are primarily concerned with the state of the housing market in South Carolina and the U.S.

RESH Marketing administered their survey online to 2,540 housing industry professionals including builders, developers, and real estate agents.  The results of the survey indicate that respondents are unaware of housing related positions taken by any current Presidential candidate. 

According to Dr. Joey Von Nessen, a Research Economist at RESH Marketing and the University of South Carolina, “An overwhelming majority of respondents indicated that they were not aware of any of the candidates’ positions on housing - and when a candidate’s housing position was specifically referenced, support dropped by as much as 50%.”

This survey was administered before the Iowa caucus, and shows that respondents in general tend to favor Newt Gingrich.  Yet when asked which candidate best represents a pro-housing position, a sizeable minority chose “none of the above”.

As attention turns to the upcoming South Carolina primary, candidates will have an opportunity to separate themselves by articulating a specific position on housing.

“Housing is a major industry nationwide, historically comprising about 15% of GDP,” says Von Nessen. “It is a critical component of our economic recovery. With the candidates giving more and more attention to South Carolina between now and January 21, the housing industry will have a voice in the selection process.”

An opportunity for candidates to voice their position is at the Housing Rally hosted by the South Carolina Home Builders Association. The Rally aims to reinforce the importance of home ownership as part of the American Dream. The event will take place on the North Steps of the State House at 1pm on Thursday, January 12^th.

This is a non-scientific survey and results cannot be used to infer opinions about the population at large. More information on the rally is available at www.rallyforhomeownership.com