NEWS RELEASE
RESH Marketing Consultants, Inc.
22 Surrey Court, Columbia, SC 29212
(803) 798-0009 fax: (803) 798-3413 e-mail: info@resh.com
For Immediate Release For More Information, contact:
December 21, 2012 Theresa Taylor, RESH Marketing
RESH Marketing Consultants, Inc.
22 Surrey Court, Columbia, SC 29212
(803) 798-0009 fax: (803) 798-3413 e-mail: info@resh.com
For Immediate Release For More Information, contact:
December 21, 2012 Theresa Taylor, RESH Marketing
HAL VON NESSEN SELECTED TO PRESENT MARKETING STRATEGIES, PLANS AND BUDGETS (IRM II) AT THE 2013 INTERNATIONAL BUILDERS SHOW IN LAS VEGAS, JANUARY 18-19, 2013.
As a component of their pre-convention educational offerings, the National Association of Home Builders has selected Hal Von Nessen, an IRM Fellow and Master in Residential Marketing (MIRM), to conduct the IRM II program, Marketing Strategies, Plans and Budgets at the International Builders Show (IBS). Mr. Von Nessen has been selected and will be recognized as the 2012 Sales and Marketing Educator of the Year during the convention.
The IRM II program is one component of the requirements to complete the MIRM professional designation administered by the Institute of Residential Marketing. Designed for builders, developers and other industry professionals, this course provides strategies to maximize results from marketing dollars. With optimum product, placement, pricing and promotional tactics, marketing priorities can be identified and appropriate objectives established.
The course will help attendees:
• Establish key relationships among company strategy, finance and marketing
• Define levels of marketing detail from promotion through company strategy
• Apply the relationships of vision, value and volume to company strategy
• Understand major marketing strategies and their impact on the organization
• Quantify the relationship of place, product, price and promotion on strategy
• Identify the financial results of marketing decisions
• Distinguish the challenges of growth to marketing management
• Identify a system of reports with which to control marketing management
Completion of the course results in 12.0 hours of continuing education that can be applied to the, MIRM, CMP, CSP, Master CSP, CAPS, CGA, CGB, CGR, GMB designations.
For more information contact the NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at designations@nahb.org
A member of the faculty of the National Association of Home Builder’s Institute of Residential Marketing (IRM), Hal Von Nessen is a member of the editorial team revising the MIRM certification curriculum. He is a principal instructor for and teaches IRM I, II, III and IV throughout the country. He has served as a Trustee of both The National Sales and Marketing Council and The Institute of Residential Marketing serving as Education Committee Chairman for 2005. He served as IRM President in 2007. He is the principal writer of the IRM III course, Lifestyle Merchandising, Advertising and Promotion Strategies.
He has been recognized with the Trina Ripley Excellence in Education Award for 2004 by the Institute of Residential Marketing, inducted into the South Carolina Housing Hall of Fame in July of 2010, received the prestigious Bill Molster Award for service to the NAHB's National Sales and Marketing Council at the 2011 International Business Show, and was selected as a Fellow of the Institute of Residential Marketing in 2012.
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