New Home Sales

Despite the difficult winter weather and poor economic predictions, January's new home sales reached its highest level in more than 5 years!

Consumer confidence remains stable, home prices are increasing as inventory decreases and interest rates remain at historic lows.

Economists predicted a 6% drop in new home sales for January and were pleasantly surprised to see the increase especially after some brutal snow and ice storms kept many people home.

The south experienced a 10% increase in new home sales. See the chart below for more detail on the rise and fall of home sales and the upward trend we are pleased to be on.

Is Social Media Marketing Important?

Social Media is a common buzz word these days -  but is it relevant to your company's message?

New research by the Pew Research Center shows just how widespread the reach of social media is.  According to their survey, 73% of online adults are now using social media sites of some kind. Facebook remains the top social media platform.

In addition, the study finds that 42% of online adults are using multiple social media platforms - such as Pinterest, Instagram and Twitter.

To read the full article click HERE

Social Media Marketing, SEO and Pay-Per-Click campaigns are here to stay. Contact us for information on how best to incorporate them into your marketing strategies.

Mark Your Calendars!

The 2014 Home and Garden Show is coming soon!  The Original, Biggest and Best home show in the Midlands!

March 14-16 at the State Fairgrounds.

Over 250 construction, home improvement and outdoor product exhibits.

Daily educational seminars on a variety of topics such as home building, remodeling, high performance homes and lawn care. 

Register to win from over $15,000 in prizes!

For more information visit ColumbiaBuilders.com

#ColumbiaHomeShow 

Merry Christmas!

Merry Christmas and Happy New Year from all of us here at RESH Marketing.

Thank you for helping to make 2013 such a wonderful year and we look forward to another great year ahead!

Builder Confidence Numbers in November

Each month for the past 25 years the National Association of Home Builders and and Wells Fargo send out a national survey to builders trying to gauge their confidence levels in current and future sales.  Builders are asked to determine how they see the housing market now and how they predict it will be in six months.

November's numbers are in and builder confidence has stabilized after dropping off the past two months. Even with the lower numbers the past two months, the previous 6 months in a row saw more builders optimistic about the market than before.

Consumer interest in new homes remains steady because of low interest rates and pricing although it has been dampened by policy and economic uncertainty.

Increased builder confidence is a positive sign for the recovering housing market at this time and going forward into 2014.

Upcoming Event For Upstate Builders