Southern Regional Science Association

Dr. Joseph Von Nessen will present an overview of South Carolina’s economy this week at the Southern Regional Science Association conference - http://www.srsa.org

The website includes a schedule of this year’s events as well as information on the regional science journal Review of Regional Studies.

Southern Regional Science Association Meetings (SRSA) in Washington, DC. This annual conference brings together regional economists from major universities throughout the southeastern United States to discuss current economic conditions and economic projections for the upcoming year. Dr. Von Nessen will also participate in various SRSA seminars on new research in housing economics and the latest developments in economic forecasting methodologies. You can visit the official website of the SRSA here:

Mortgage Interest Rates Turn Up in February

The Federal Housing Finance Agency released figures today showing a slight increase in mortgage interest rates in February. I recall the good old days when an upward tick in the rates would stimulate buyers to come out to avoid the anticipated price adjustments resulting from another increase. It would appear that, just as spring heralds its arrival with new growth, the housing market is also seeing signs of rebirth. It may be minimal, it may be slow, but it sure is welcomed!

Here's a link to the full report.

http://www.fhfa.gov/webfiles/25069/MIRS%20March%202013%20final.pdf

Thank you!

Thank you to everyone who attended the awards ceremony this past week at the International Builders Show!

Hal Von Nessen accepting the award for 2012 Sales and Marketing Educator of the Year

One of our own!

Hal Von Nessen, IRM Fellow, Named 2012 Sales and Marketing Educator of the Year By NAHB

http://midlandsbiz.com/articles/13129/

Jan 16, 2013

WASHINGTON, DC - January 16, 2013 -Institute of Residential Marketing Fellow Hal Von Nessen has been named the 2012 Sales and Marketing Educator of the Year by the National Association of Home Builders (NAHB) in recognition of his successful efforts to educate builders and other industry professionals about new home sales and marketing. Based in Columbia, S.C., Von Nessen has been involved in new home sales and marketing for more than three decades.
In 1979, Von Nessen founded RESH Marketing Consultants, a full-service advertising and marketing firm that has served builders and developers as well as tourism and other industries.  Prior to starting his own company, Von Nessen enjoyed a successful career in radio and television broadcasting.
Von Nessen has been actively involved in NAHB, serving on the boards for the National Sales and Marketing Council and the Institute of Residential Marketing (IRM). He was a founding member of the Columbia Sales and Marketing Council. Von Nessen has won numerous local, state and national awards, including NAHB’s prestigious Trina Ripley Award for Excellence in Education and the Bill Molster Award. He holds the Certified Aging-in-Place Specialist (CAPS), Certified New Home Marketing Professional (CMP) and Master in Residential Marketing (MIRM) designations and, in 2011, was honored as an IRM Fellow for his long-standing contributions to the Institute.
In addition, Von Nessen has been a staunch advocate for NAHB education. As an NAHB approved instructor for 16 courses, Von Nessen has taught hundreds of classes on a wide range of sales and marketing topics. He also contributed to and authored several IRM courses. Von Nessen also has been a presenter at the International Builders’ Show as well as local, state and national trade shows.
“Hal is a legendary instructor and is directly responsible for helping hundreds of students to become MIRMs or earn other IRM designation,” said Brian Flook, CMP, MIRM, chairman for the IRM Board of Governors and a marketing professional in Hagerstown, Md. “After taking one of his classes, these sales and marketing specialists are motivated to reach the next stage in their professional development.”
“New home sales and marketing is constantly evolving, but Hal stays on top of emerging trends and has helped NAHB’s designations remain relevant,” said Gaye Orr, CMP, MIRM, chair of the NAHB Education Committee and a sales and marketing professional from Raleigh, N.C. “Hal is widely respected and his students, peers and others in the building industry have benefited from his knowledge and professionalism.”
Von Nessen and other leading industry professionals will be recognized at the 2013 International Builders’ Show on Jan. 21 in Las Vegas. For information about all NAHB educational designations, visit www.nahb.org/designations.

About NAHB
The National Association of Home Builders is a Washington-based trade association representing more than 140,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country. NAHB's builder members will construct about 80 percent of the new housing units projected for this year.Follow us on Twitter at www.Twitter.com/NAHBMedia.

News Release - IBS 2013

NEWS RELEASE
RESH Marketing Consultants, Inc.
22 Surrey Court, Columbia, SC 29212
(803) 798-0009   fax: (803) 798-3413  e-mail: info@resh.com
For Immediate Release                 For More Information, contact:
December 21, 2012                     Theresa Taylor, RESH Marketing   

HAL VON NESSEN SELECTED TO PRESENT MARKETING STRATEGIES, PLANS AND BUDGETS (IRM II) AT THE 2013 INTERNATIONAL BUILDERS SHOW IN LAS VEGAS, JANUARY 18-19, 2013.

As a component of their pre-convention educational offerings, the National Association of Home Builders has selected Hal Von Nessen, an IRM Fellow and Master in Residential Marketing (MIRM), to conduct the IRM II program, Marketing Strategies, Plans and Budgets at the International Builders Show (IBS). Mr. Von Nessen has been selected and will be recognized as the 2012 Sales and Marketing Educator of the Year during the convention.

The IRM II program is one component of the requirements to complete the MIRM professional designation administered by the Institute of Residential Marketing. Designed for builders, developers and other industry professionals, this course provides strategies to maximize results from marketing dollars. With optimum product, placement, pricing and promotional tactics, marketing priorities can be identified and appropriate objectives established.

The course will help attendees: 
 
• Establish key relationships among company strategy, finance and marketing 
 
• Define levels of marketing detail from promotion through company strategy 
 
• Apply the relationships of vision, value and volume to company strategy 
 
• Understand major marketing strategies and their impact on the organization 
 
• Quantify the relationship of place, product, price and promotion on strategy 
 
• Identify the financial results of marketing decisions 
 
• Distinguish the challenges of growth to marketing management 
 
• Identify a system of reports with which to control marketing management

Completion of the course results in 12.0 hours of continuing education that can be applied to the, MIRM, CMP, CSP, Master CSP, CAPS, CGA, CGB, CGR, GMB designations.

For more information contact the NAHB Professional Designation Help Line at 800-368-5242 x8154 or via email at designations@nahb.org

A member of the faculty of the National Association of Home Builder’s Institute of Residential Marketing (IRM), Hal Von Nessen is a member of the editorial team revising the MIRM certification curriculum. He is a principal instructor for and teaches IRM I, II, III and IV throughout the country. He has served as a Trustee of both The National Sales and Marketing Council and The Institute of Residential Marketing serving as Education Committee Chairman for 2005. He served as IRM President in 2007. He is the principal writer of the IRM III course, Lifestyle Merchandising, Advertising and Promotion Strategies.

He has been recognized with the Trina Ripley Excellence in Education Award for 2004 by the Institute of Residential Marketing, inducted into the South Carolina Housing Hall of Fame in July of 2010, received the prestigious Bill Molster Award for service to the NAHB's National Sales and Marketing Council at the 2011 International Business Show, and was selected as a Fellow of the Institute of Residential Marketing in 2012.

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Economic Outlook 2013

Dr. Joey Von Nessen and Dr. Doug Woodward, research economists with the University of South Carolina, presented the 2013 Economic Outlook last week.

They expect gradual and stable growth in South Carolina should a resolution be found to avoid the fiscal cliff. Job growth is predicted to increase by 1.2 percent in 2013.

Manufacturing has been a major source of growth for the State but other industries are improving, including the much battered housing industry.

"Residential construction turned a corner in 2012,” Von Nessen said. “Sales activity is up and house prices are rising again, which suggests a better year for housing ahead.” Von Nessen.  He expects housing to continue its increase in 2013.

To learn more about the full outlook view the video below or visit USC's analysis HERE

Here are the survey results from our 3rd Quarter 2012 RESH Report.  If you would like to participate in this monthly survey please email admin@resh.com.