Do YOU have both?

A solid marketing strategy based on sound economic research. Now, more than ever, your marketing efforts need to be executed with pin-point accuracy. RESH Marketing's calculated approach to business development combines research and marketing to deliver successful marketing strategies. #resh40years #40th #reshmarketingconsultants #resh #economicresearch #marketingstrategy #makingithappen resh.com

The number one key step of a strategic marketing plan:

Audience Identification and Analysis – Determine who your audience is. Who are you trying to reach? What information are they looking for? Identify where they will be going to get the information they want, and predict how often they will go there. This will get you started on the right foot in moving your business forward. #reshmarketingconsultants #makingithappen #resh #marketingstrategy resh.com

RESH's Dr. Joey Von Nessen

Host Charles Bierbauer sits down with Dr. Joey Von Nessen from the Moore School of Business to discuss the state’s economic forecast. Go to http://video.scetv.org/video/3009577617/

Tax Information for Homeowners

One of the many benefits of owning a home is the extra savings at tax time.  Yes owning a home is a great benefit when it comes to filing your taxes each year.  Whether you do your taxes on your own or use the services of a professional, make sure you take advantage of these tax savings opportunities.

Main tax benefits include being able to deduct interest payments and property tax payments.  Homeowners may also exclude, to a limit, capital gains made on the sale of a home that previous year.  Points paid toward your mortgage to get a better overall interest rate may also be deductible.

Certain environmentally friendly updates made to your home may also be eligible for a tax credit.

As the tax law continually changes and updates it is important to stay on top of what homeowner deductions or credits you may be eligible for.

#reshmarketingconsultants #homeownership 

Importance of hiring a professional marketing firm

Do you change your oil or perform engine tune-ups on your car?  Do you treat your house for termites, roaches, and fleas?

For most of us the answer is NO.  You turn over each of these jobs to a professional who has been in the business for years.

So why should launching an advertising campaign be any different?  Are you going to modify your website to feature new product offerings, and keep it optimized to the maximum?  Are you going to identify and target potential customers via the web?  Who will handle your outdoor advertising or media buys?

We at RESH Marketing take care of that for you.  Most of us have heard the old saying “If you want something done, do it yourself.”  While it may apply to many undertakings, mounting an effective and successful marketing campaign is not one of them.  With a staff that possesses a collective 60+ years’ experience, there is little we haven’t seen. Turn over the marketing efforts to the professionals at RESH Marketing, and let us help you develop your business to where you want it to be.

Let’s talk soon about your marketing efforts at (803) 798 0009. 

mike@resh.com 

#reshmarketing #creativity #makingithappen

Don't sacrifice on CREATIVITY in your marketing efforts. 

HOW you go to market with your goods and services can be just as important as what you bring to market. You need an approach that is both focused and diverse. We can help by providing advertising that is aimed at specific target markets. With a mixture of both traditional advertising and digital marketing, we will craft a campaign that is fresh, attractive, and, most important, effective. With over 35 years of experience in helping our clients intro new products, you can count on innovative and creative approaches to move your business to the next level. Contact us today to learn more and put our team’s experience to work for you. #reshmarketing#creativity #makingithappen

RESH Marketing Consultants Chosen by Prosperity Town Council

The Prosperity Town Council chose RESH Marketing as their marketing/advertising organization for the 2017-2018 year.

After reviewing several proposals from other agencies and discussing the pros and cons of both at the town’s budget workshop, RESH Marketing was chosen to represent the town’s advertising needs.

Mayor Derek Underwood said he felt the proposal from RESH Marketing would “meet all of our needs” and was the right choice for the town.

Town Administrator Karen Livingston added that RESH Marketing felt like the best fit for the upcoming budget year.

RESH Marketing is excited to work with the town of Prosperity to further their message and vision for the community.

Marketing with Drones

The Spring housing market is always a hot one and you need a way to distinguish your homes from the multitude of others flooding the market every day. Thankfully RESH Marketing has a solution – drone videography.

The use of drones to promote your real estate properties is a unique way to set your homes apart and really highlight the full scope of the property.

According to a recent CBS article – drones are dramatically changing the face of real estate and their popularity is only increasing. The article highlights the benefits of drone videos including getting potential buyers to spend more time looking at the property.

While drones have become a hobby of sorts there are regulations and guidelines that need to be followed when making drone videos.  Only a professional should be hired and approved to take video of your property.

RESH Marketing offers affordable drone services for a variety of uses – including websites, social media and email marketing.

To see a sample of our work visit click the video above.

Contact us today to get your drone video up and running. 803.798.0009.

Economic Growth for South Carolina

RESH Marketing's Dr. Joseph Von Nessen spoke at the Darla Moore School of Business' Annual Economic Conference.  His report shows an anticipated increase in economic growth across the state.

“South Carolina’s economy is growing at a healthy pace, and we expect the state to continue to build on this momentum in 2017,” Von Nessen said.

For the full report see the article at the link below covered by SCBizNews.

Economic Conference

Video Promotion

Consumers interact with media in new and different ways. It's important for businesses to recognize these changing trends and adjust their marketing practices accordingly.

Video marketing should be an integral part of any advertising and marketing plan.  Video isn't just for television anymore.  Video clips are used on Facebook, online advertising, YouTube and your own business website.

How your video is produced and the content it includes reflects on the professionalism and message of your company. It's important to use the short amount of video time available to deliver a quick and relevant message as effectively as possible.

RESH Marketing can help.  We can create, produce, edit and distribute your marketing videos.  Click on the link below for a sample of our work.

To find out more or receive an estimate for your own video contact Mike Dominick at Mike@RESH.com

Sample video https://youtu.be/5MeaDjhGbBs

Importance of Web Design

Your website is the greatest source of marketing and advertising information for your business.  Does it reflect the company you know yourself to be? Does it show off your professionalism? Creativity? Areas of specialization or employees?  Every website is different because every business is different.

In today’s world websites need to be designed not only for traditional computers but for tablets and mobile devices.  How your website looks on a phone is much different from how it will look on a laptop.

Other important pieces to consider when designing a website are common web visitor traffic patterns, relevant content, clean and crisp images, links to other pages within the site and user friendly navigation.

RESH Marketing can build a unique website tailored specifically to your business and your needs.  View a sample of our past work at www.resh.com or call 803.798.0009 to get started!

High Tech Homebuying

Buying a new home has gone high tech! With your handy smartphone you can find tons of information that will help your home buying process.  Make sure to download these apps before you go shopping!

1. Home Search Apps

Home search apps like Zillow and Realtor.com provide up to date real estate information such as price, square footage, location and home description.  You can specifically look for new homes to make your search even easier.

2. Dwellr

Dwellr is an app that lets you know about the neighborhood your potential home is located in. Using Census data you can find out some demographic information about the community around you.

3. GreatSchools

Learn about the schools your home is zoned for with this helpful education app. Schools are rated and compare to other schools in the area.

4. Houzz

Interested in how to outfit your new home? Find decor ideas on this helpful app full of images of interior and exterior dream homes.

5. Mortgage Calculator by Quicken Loans

Time to run the numbers? Use the mortgage calculator app to calculate monthly payment, estimate your interest rate and down payment.

Digital Advertising

Spending on digital ads rose to over $59 billion in 2015, a 20% increase from the year prior, according to a report by PricewaterhouseCoopers  These latest figures mean six consecutive years of growth for the digital advertising market.  The increase in mobile device usage has only fueled the demand for digital advertising and advertisers are finding it to be an integral part of their overall marketing strategy.

RESH Marketing offers a comprehensive digital advertising program available across all platforms and devices.  Ads are targeted using behavioral, demographic, contextual and search parameters.  In addition to reaching new ad viewers, this program targets previous website visitors and competitive website visitors.

For more information on how you can reap the benefits of digital advertising contact Mike@resh.com today.

Breakeven Horizon

Renting vs. buying - a dilemma for many interested in entering the housing market for the first time.  Zillow has compiled an index that calculates how long a person would need to live in a purchased home before buying it would make more financial sense than renting.  For people planning on staying in the same location for a few years - this is an important figure to understand.

According to the Zillow report, living in a home for at least 1.9 years would make it more financially advantageous to buy rather than rent. This number, the "Breakeven Horizon" of 1.9 years has remained unchanged since the end of 2014.

Out of the top 35 housing markets in the country - the longest Breakeven Horizon is 4.5 years in Washington D.C. and the shortest is 1.3 years in Dallas, Texas.

To read the full report and understand more about the Breakeven Horizon visit HERE

Upstate Receives Good Economic News

Dr. Joseph Von Nessen spoke to over 100 members and guests of the Western Upstate Association of Realtors on March 17th, providing and outlook on the South Carolina economy for 2016.

"If you liked 2015, you'll really like 2016," said Von Nessen.

Von Nessen shared information on the uniqueness of the South Carolina economy and it's increasing momentum.

For more information read coverage of the event by the Anderson Independent Mail HERE

Join Us This Thursday!

Join the Western Upstate Association of REALTORS this Thursday, March 17th for their quarterly meeting. Special guest Dr. Joseph Von Nessen will be giving a forecast of the 2016 housing market.

The forecast will cover:

• Recent statewide economic trends, regional growth patterns, and national statistics that impact South Carolina.
• South Carolina’s economic forecast for 2016 along with an assessment of the state's strengths and weaknesses.
• A review and forecast of the housing market in South Carolina
• Important indicators to be watching throughout the year as well as potential threats that may change the current outlook.

The meeting will be at Tucker's Restaurant on Clemson Blvd in Anderson from 11:45 a.m. - 1:00 p.m.

If you would like to attend click HERE

Preparing for Tomorrow's Workforce

The future of South Carolina's economic growth depends on having an educated and trained workforce prepared to fill the positions that new industry brings to the state.  The University of South Carolina conducted a study on where current gaps are in the workforce and where they will be in 20 years.

According to Dr. Joseph Von Nessen, “Cluster development and a diverse economy are important components in helping to bring good jobs to South Carolina, and identifying any existing mismatch between the educational requirements of these jobs and the current educational profile of the workforce is a necessary first step towards ensuring that South Carolinians are equipped with the necessary skill sets for these jobs."

To read the full article visit the link below.

Filling the Gaps

Interview with Dr. Joey Von Nessen

Dr. Joey Von Nessen was a guest on ETV and discussed the 2016 Economic Outlook for South Carolina. Visit the website below to listen to the whole interview.

Click HERE to listen

Mark Your Calendars!

It's time for the annual Carolina Classic Home and Garden Show.

This is the 50th anniversary for the show which features builders and home exhibitors of all kinds. The dates for this year's show are March 11-13.

Here's what you need to know!

What:

The 50th annual Carolina Classic Home & Garden Show

                Hosted by the Building Industry Association of Central South Carolina

                Presented by Clyde Nettles

 

See over 200 exhibitors with products and services for your home and garden.

 

Educational Seminars offered daily. 

 

Register to win prizes from exhibitors. 

 

When:

   Friday, March 11        11:00 a.m. to 8:00 p.m.

       >> Friday is Seniors Day. Guests age 62 and up enter free. Senior Expo from 11 a.m. to 4 p.m.

 

   Saturday, March 12   10:00 a.m. to 7:00 p.m.

  

   Sunday, March 13      11:00 a.m. to 6:00 p.m.

 

Admission:

  > Admission is $5 per person at the gate

    > Kids 14 and under enter free every day

    > Ages 62 and older enter free on Friday, March 11

    > Military Discount (with valid I.D.) every day

 

Where:

Three buildings and outdoor areas of the SC State Fairgrounds in Columbia, SC.  

 

For more information visit the BIA website - HERE

Limited budget? You can still reach your audience!

Think your limited budget is keeping you from reaching more customers? Think again!

With pay-per-click advertising you can reach your target audience without breaking the bank.

Pay-per-click advertising allows you to target customers online based on demographics, geography and past website usage.

The great news? You only pay for ads that result in clicks - more traffic to your website!  Your ad may show thousands of times without you paying for viewers who aren't really interested.

Pay-per-click is easy to set up and can be stopped at any time.  To start your advertising campaign contact mike@resh.com.